Party Ready Holiday Capsule

Concept, art direction, and execution for The Black Tux’s 2017 Holiday Capsule. Educating men how to stand-out for the right reasons, the campaign highlights multiple ways to style suits for any occasion.

Inspired by Robert Longo
The holiday campaign, shot by Clark Haiso, consisted of video and still-photography, focused around both dance and a vibrant, yet muted color scheme. Since The Black Tux sends your suits two-weeks before your event, we showcased multiple ways to dress-up and dress-down your holiday look.

It’s all in the party-ready details
Custom icons created for the campaign for both the landing page and email campaigns.

Turn off the lights
Collaborated with digital art director, June Hongkiatkhajorn, and developers to create a dynamic landing page–where at a click of a toggle, you can easily jump between dress-up and “party mode.”
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