The Picnic Posters of Steve Frykholm

Concept and art direction with Amber Bravo for "The Picnic Posters," with NY-based studio, Dress Code, offering a rare glimpse into Steve's meticulous archives unearthing sketches and stories over 40 years old, alongside a visit to reprint his first picnic poster from 1970.


40 Years of Archival Content
Luckily for us, Steve kept everything. Research for the project began at Steve’s personal residence where we unearthed everything from sketches, references, to ink draw-downs.